Watch this short animated film on why you should choose Spedian and Roadvert for your vehicles.Read More
Spedian graphics system puts Bear Trucking and MillerCoors on the road to greater profitability
After a record-breaking first quarter with snow and cold temperatures throughout many parts of the U.S., the calendar indicates springtime is nearly here. As nature springs back to life, many companies signal the change in seasons by refreshing their marketing campaigns. Such is the case with what MillerCoors is doing with Bear Trucking’s fleet of vehicles in the western United States. The latest phase of a well-coordinated, multi-year campaign that allows Bear Trucking to rebrand its trailers quickly, more efficiently and at a significant cost savings, is nearing completion. What once took nearly 30 days of taking trucks out of service is now being turned around in one week, courtesy of the Spedian Changeable Graphics System offered by leading fleet services graphics provider Modagrafics. Splashy new artwork promoting the Coors Light brand is being applied to more Bear trailers, ahead of when beer sales begin to tick upwards as people rediscover outdoor activities. “The banners with the new branding look phenomenal, and the whole fleet of trailers looks great,” exclaimed Jeff Watson, Bear Trucking’s general manager for the last five years. “It’s so much easier and there are no issues replacing the graphics, even on trailers we’ve had for 20 years. It’s much better than what we did previously to represent MillerCoors brands.”Read More
A forward-thinking council is preparing to collect revenue as well as rubbish with its refuse trucks by selling advertising space on the vehicles.
South Staffordshire District Council plans to bring in extra cash to help plug a budget gap by offering the space to businesses and outside organisations.
Its 15 refuse trucks already carry public information campaigns and all are fitted with a “quick-change” system of vehicle graphics called Spedian™...Read More